I just noticed this on the Ours fans forum a bit ago. Lana Del Rey I guess wrote a song (demo?) a few years ago, and based on some comments and obviously the title, had some kind of interest or relationship with Jimmy Gnecco of Ours.
Some of the Youtube comments cite her video for the song "Born to Die," has a guy who she may have cast intentionally due to a little bit of a resemblance to Jimmy.
That may be true, but the resemblance only goes as far as him being skinny, white, dark hair and a lot of tattoos. His face at times looks next to nothing like Jimmy, i.e. if I saw the guy in that video on the street, I would never suspect it was Jimmy or resembling someone like Jimmy really.
As far as this song; like pretty much every other song I've heard from Lana Del Rey, it's not very good. Now, if by chance it leads some hipsters or teeny bopper kids to Jimmy/Ours music, I suppose there are some benefits to that potentially (and some drawbacks of course too).
But until that crosses my perspective, I kind of just see this is a funny little reference that may not mean much if anything in the near future or longer down the line. I really don't foresee Lana Del Rey as anything special, nor having a big future really. She likely has gotten as big as she ever will get, and in a few years she'll be like many of the flavors-of-the-month that the hipsters hype up and then forget about.
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